2023 Play for Change Awards finalists announced

Group of children playing with soap bubbles outdoors. Friends trying to catch the bubbles.

Toy Industries of Europe (TIE) today unveiled the finalists of the fourth edition of the Play for Change Awards. Ten entries from toy companies of all sizes were selected to be in the running for Gold, Silver and Bronze Awards. Winners will be announced on 19 September at a ceremony in Brussels.

Since 2020, TIE has been recognising toy makers who go the extra mile to protect the planet, encourage kids’ respect for one another or invest in the skills they need to succeed in the future.

TIE Director General, Catherine Van Reeth, said “It is incredibly rewarding to witness the ongoing efforts of toy manufacturers in shaping a better future for our children. This year, once again, we were impressed by the exceptional entries. The judges faced tough decisions, especially in the Life Skills category, where the choice became challenging. As a result, we will be acknowledging two companies jointly for one of the Awards this year. Congratulations to all finalists, it is a great achievement of which you should be very proud.”

Nominees in each category were chosen by a jury of independent specialists chaired by industry stalwart John Baulch.

The 2023 Play for Change Awards finalists are:

Diversity & Inclusion category

The diversity & inclusion award recognises activities and toys that break boundaries based on outdated ‘norms’ of social status, ability, sex, race or religion.

Inclusive dolls by Watoto Toys | Watoto Toys and Games (Sweden)

Thomas & Friends' Autistic Character, Bruno The Break Car | Mattel (United Kingdom)

Wheelchair-friendly costumes | Rubie’s Masquerade (United Kingdom)

Sustainability category

The sustainability award is for initiatives and/or toys which aim to deliver an overall positive impact for the environment.

Korko Bowling Set | Toynamics Europe (Germany)

Mission Ocean | Adventerra Games (Switzerland)

Transition to fully recyclable packaging initiative |The LEGO Group (Denmark)

Life Skills category

The life skills award will recognise an initiative or product that prepares children for tomorrow’s world.

Charlie, The Astronaut | World Brands (Spain)

Little Live Pets Mama Surprise | Moose Toys (United Kingdom)

Switcheroo Coding Crew™ | Learning Resources® (United Kingdom)

The 2022-2023 FIRST® LEGO® League SUPERPOWERED℠ season – FIRST and LEGO Education (Denmark)