The Play for Change Awards:
Celebrating toy makers who help kids confidently navigate the world around them in ways that show respect for themselves, for others and for our planet.

Are you a toy maker who is going the extra mile to protect the planet, encourage kids’ respect for one another or invest in the skills they need to succeed in the future? If so, you could be one of this year’s winners!

The Play for Change Awards have been created to recognise toy companies who are innovating in the fields of SUSTAINABILITY, DIVERSITY & INCLUSION and LIFE SKILLS.

As well as innovative toys, these pan-European Awards are also looking for innovation in company initiatives such as innovative packaging, impactful processes and community outreach. We welcome entries from all sizes of toy company – as conservationist Jane Goodall says “cumulatively our small decisions, choices, actions, make a very big difference”!

The Play for Change Awards are an initiative of Toy Industries of Europe, the voice of reputable toy manufacturers in the EU.

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Press coverage

Each year, I come away from these Awards feeling optimistic about the future. So many toy companies – small and large – do this work because they believe in the importance of play and the positive impact that it has on children, so it’s always hard to come to a decision. This year’s winners reflect the very best of the toy industry in their support for inclusion, sustainability and learning.

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The Play for Change Awards reflect the progress toy companies are making in diversity, inclusion, life skills and sustainability.

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ToyStore Logo

La sesta edizione dei Play for Change Awards, organizzata da Toy Industries of Europe (TIE), ha premiato i progetti e i giocattoli che meglio rappresentano l’impegno dell’industria verso un futuro più inclusivo, educativo e sostenibile.

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Products of Change Logo

The sixth edition of the Play for Change Awards, organised by Toy Industries of Europe (TIE), honoured the projects and toys that best represent the industry's commitment to a more inclusive, educational and sustainable future.

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Tuttogiocattoli Logo

Toy Industries of Europe (Tie) ha annunciato i vincitori della sesta edizione dei Play for Change Awards, premi che valorizzano i progetti e i prodotti del settore capaci di promuovere inclusione, sviluppo delle competenze e sostenibilità. Anche quest’anno la competizione ha raccolto candidature da tutto il mondo, valutate da una giuria specializzata.

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Branza Dziecieca Logo

Toy Industries of Europe (TIE) ogłosiło laureatów szóstej edycji europejskich nagród Play for Change Awards. Nagrody są uhonorowaniem innowacyjności i pomysłowości firm działających w sektorze zabawek.

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Branza Dziecieca Logo

Diese von Toy Industries of Europe (TIE) organisierten Awards würdigen die Innovation und den Einfallsreichtum, die die Bemühungen der Spielzeugbranche im vergangenen Jahr prägen, die zahlreichen Vorteile des Spielens für Europas Kinder zu maximieren. Eine breite Palette außergewöhnlicher Spielzeuge, Spiele und Initiativen wurde aus aller Welt eingereicht, um von den Expertenjurys bewertet zu werden.

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2026
30 April
Entries open
1 July
Entries close
September
Judging starts
November
Winners announced
2026
30 April
Entries open
1 July
Entries close
September
Judging starts
November
Winners announced