Calling on all toymakers with a vision for change to enter the Play for Change Awards

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The fifth edition of the European Play for Change Awards is now open for submissions. The Awards celebrate purpose-driven toymakers who promote positive societal change through their toys and initiatives.

The Awards welcome applications in three categories:

  • Diversity and Inclusion: recognising toys and initiatives that promote diversity in terms of gender, race, status, religion and ability, fostering an inclusive play environment where every child feels represented and valued.
  • Sustainability: recognising efforts to reduce the environmental impact of toys, from eco-friendly materials to innovative packaging solutions and sustainable processes, or to inspire children to become stewards of the planet.
  • Life Skills: awarding toys and initiatives that equip kids with essential skills for the 21st century, such as emotional resilience or coding, preparing them for success in an ever-changing world.

This year’s Awards introduce a significant change in eligibility criteria to allow for a wider range of entries. Toys and initiatives launched on the European market from 1 January 2023 up to the moment of application in 2024 are now eligible.

Catherine Van Reeth, TIE’s Director General, said: ‘Our Play for Change Awards celebrate ambition and commitment to making a meaningful impact on society. They highlight the toy sector’s key role in shaping our children’s lives and future and its excellent ways of doing so. Year by year, I am impressed with the sector’s dedication to innovation and social responsibility. I can’t wait to see what this year brings.’

Toymakers can submit their entries from 29 April to 21 June. Winners will be announced at a ceremony in Brussels on 5 November. Full category details and entry requirements are available at